About

Dual Literacy

Systems reasoning meets market narrative. Not one disguised as the other.

The Arc

Reading Systems

Years spent inside technical product teams, understanding how complex systems actually work — not how marketing wishes they worked.

Writing for Buyers

A parallel track in high-authority editorial: journalistic clarity applied to B2B markets where precision is the currency.

Translating Markets

The intersection. Taking high-fidelity technical inputs and restructuring them into narratives that decision-makers buy without needing a demo.

Principles

Precision over Volume

One structurally sound narrative outperforms twenty generic articles.

Strategy Before Execution

No deliverable ships before the logic is locked.

Authority is Earned

Through structural proof, not self-declared "thought leadership."